Client: Mr Cat Loves Drinks
Deliverables: Identity Design + Go To Market Strategy
Role: Creative Director
Mr Cat started as a family business and grew into a beloved brand with a devoted audience. Launching in a foreign market like Iran, which had little to no existence of small, family owned beverage brands, there was a big risk it was going to fail. However, when in doubt - follow your guts - or your furry friends.
We decided to build a brand called Mr Cat Loves Drinks - offering soft drinks and non alcoholic beer made of natural ingredients. With a insignificant budget, we put all of our resources into NY based illustrator, Cari Vander Yacht, and collaborated to create a unique character hard to resist.
With an intentional scrappy look and feel - we created everything from packaging to small social ads, and launched our product in carefully selected shops, restaurants, and schools all over Tehran.
