I’m a multidisciplinary creative currently residing in Northern California. I’ve worked in London, Sydney, Amsterdam and New York, for agencies such as West, Tribal DDB, BBDO and Blast Radius. These opportunities allowed me to shape a variety of global projects for international brands. I started my own consultancy in 2019, offering Art & Design Direction rooted in strategy, coupled with outcome specific brand initiatives and production.
I belong to a collective of strategists, designers and creators spanning a multitude of disciplines including graphic design, interior architecture, fashion, and photography. Working with executives of early-stage startups and brand platform creation - I bridge market strategy to design.
I took part in launching and advising brands across several sectors including cannabis, beverages, executive coaching, software, and education. As Design Director at West, I led the launch of purpose-driven brands through brand strategy, visual and verbal identities, and market activations. At my most recent roles as Art Director at Cricut and Skydio, I led product campaign launches, refreshed visual identities, and designed large-scale events.
