Client: Hatch
Product: Smart Sleep Machine
Deliverables: Brand and Campaign Photography
Role: Art Director
Here's what's exhausting — Sleep getting the short end of the stick. Even newborns fight it. Kids resist it. Students think they can out-smart it. And grown-ups wear the lack of it as some sort of badge of honor. But why? Science has shown that quality Zs bring out your A-game. Regularly getting enough of it can boost your immunity, sharpen your thinking, increase your creativity, and balance of moods. Imagine if everyone just got what they need. Let's wake people up to the truth about sleep.
As part of a brand refresh, Hatch came to us wanting to express what the power of sleep looks like. We developed a suite of photographic assets to tell the story of sleep with a focus on paid social, Facebook and Instagram. A communication platform accompanied these assets that span across all three products.
