Client: Cricut
Product: Cricut Mug Press™,Cricut Bright™ 360, Cricut Venture™, Brand film
Deliverables: Integrated Ad campaigns
Award: One club, Silver
Role: Art Director
During my time at Cricut, I directed and created fully integrated campaigns for their suite of products, launching everything from heat presses to prosumer level machines. In addition, we also shot brand film telling the origin story of Cricut. It received a One Club silver award and dramatically increased engagement from existing and new Cricut users.
Cricut Venture™, the company’s new large-format cutting machine targeted towards crafting business., launched in 2023. I led and directed the launch of the creative campaign with deliverables such as product video, creative strategy, photography direction and campaign assets.
I Art Directed the launch of Cricut Mugpress™. The campaign aimed to be lighthearted and appeal to already existing users, looking to expand their toolkit.
